Before the year closes, we’re taking a moment to celebrate the Ekō movement — a fierce, unstoppable community that keeps showing what’s possible when ordinary people take extraordinary action together.
2025 was not an easy year: genocide, climate disasters, the rise of oligarchs, and concentrated AI power. But through it all, this movement rose to meet the moment, pushing for accountability, defending human rights, and challenging the systems that put profit over people and planet. So now, let’s look back on twelve months of resistance, courage, and impact — a year powered by all of us, together.
The Year We Fought for Human Rights
Shifting Europe’s Political Landscape: At a moment of profound global crisis, Ekō members united in solidarity. Across Europe, Polling we commissioned in Italy showed overwhelming public support, generating major headlines and prompting a shift in Prime Minister Meloni’s stance. In Denmark, a full-page Ekō ad urging the Prime Minister to was followed days later by Denmark announcing its support for trade suspension and new sanctions. Thanks to Ekō members,
Exposing Maersk’s Role in Genocide: Ekō members helped force a breakthrough in corporate accountability by pushing Maersk to stop shipping goods to illegal Israeli settlements. The UN had named the company in an expert report on the “economy of genocide,” and Ekō members amplified the pressure: filing a hard-hitting shareholder resolution, sending thousands of emails, and funding bold ads during Maersk’s AGM, making it impossible for Maersk to hide its role in genocide.
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Challenging EU Leadership on Palestine: As public outrage grew over the EU’s failure to act on Gaza, Ekō members mobilised at lightning speed. Working closely with MEP Manon Aubry, we drove thousands of calls into MEPs’ offices in under 48 hours, urging them to support a no-confidence motion against European Commission President Ursula von der Leyen. 72 MEPs signed on, enough to formally submit the motion. While it ultimately failed to pass, it showed von der Leyen how close she is to getting sacked for her corruption and loyalty to war criminals. And forced her to propose, for the first time, the suspension of the EU-Israel trade deal.
Forcing AXA to Divest: After six years of sustained campaigning, Ekō members helped win a monumental victory: AXA fully divested from weapons manufacturers supplying Israel’s assault on Gaza. And Ekō's campaign report on AXA was featured in the new UN special rapporteur's report. This is one of the largest financial wins in the fight for accountability, made possible by persistence and people power.
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The Year We Built the Future, Responsibly
Protecting AI for the Public: This year, our movement made it clear: the future of AI must serve people, not private greed. When Big Tech tried to refashion OpenAI for profit, our community mobilised. We launched a bold, superhero-themed ad campaign targeting Attorneys General in California and Delaware, plastered flyers outside their offices, lit up Times Square with a towering Sam Altman billboard, and ran a digital ad storm following OpenAI’s board members wherever they went.
Even as OpenAI pushed ahead with its for-profit restructure, our member pressure forced major concessions: an OpenAI board member must now meet every six months with California Attorney General Rob Bonta to report on progress toward the company’s non-profit mission, and board member Zico Kolter, head of the safety and security committee, now holds the power to halt new product launches if there are safety concerns—a direct check on runaway tech before the damage is done.
And we’re not letting up. We’ve already begun holding OpenAI to account post-restructure by exposing how its new video generation tool, Sora 2, allows teens to generate and view violent and racist content. We sent these findings directly to the Attorney General’s office and briefed the press, including Rolling Stone, sending a clear signal: we are watching, and OpenAI must prove it is putting humanity over profit.
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Challenging Microsoft’s Role in Genocide: When Microsoft’s cloud and AI systems became embedded in Israel’s military operations, we helped expose the company’s role. Together with Microsoft workers, we co-filed a shareholder resolution backed by 58 investors — an unprecedented number, and then received about a quarter of the vote from shareholders, which is exceptionally strong for a first-time resolution. We also advanced a global legal strategy, submitting a GDPR complaint to the Irish data protection regulator, and preparing avenues for ICC complaints. Our movement made Microsoft a central target in the fight against tech-enabled war crimes.
Exposing Tech’s Harm: In 2025, Ekō members pushed some of the world’s most powerful tech companies to face the consequences of their actions. We exposed how Meta and X profit from extremism and war — approving ads that fund Israeli military gear tied to war crimes and allowing far-right campaigns that spread genocidal rhetoric. We delivered our findings directly to EU regulators, strengthening and expanding investigations into Big Tech’s failures. And our pressure is already paying off: Elon Musk was just hit with a €120 million fine under one of these investigations.




